6 Web Design Tips for Pool Builders
6 Web Design Tips for Pool Builders – Your pool builder website is a vital aspect of your digital marketing plan. No matter which online marketing strategies you utilize, you always have to be driving leads back to your site. First impressions are critical, so you need an awesome web design to start off on the right foot.
Is your site old and outdated? Is it not functioning the way it should? If so, visitors aren’t going to be able to get the information they need from you. They want sites that are responsive, modern, clean, and updated. It’s time to invest in your website’s design, but how do you go about creating a website that works specifically for your swimming pool company?
Here are six tips for crafting a website that keeps your audience engaged.
1. Ensure Your Pool Builder Web Design Reflects Your Business
Choosing the right design is vital in attracting leads to your site and keeping them engaged. First, you have to select the right colors so people can instantly recognize your brand. With swimming pool companies, blue is a very popular choice because it invokes images of water.
2. Include a Responsive Design
You never know how your users will access your site. They will be logging on from many different devices, such as desktops, tablets, and cell phones. Your pool and spa website has to adapt to all these devices so your users have a great experience no matter what platform they’re viewing on. Consult a professional for a comprehensive pool marketing site.
3. Utilize Social Media Buttons
Use your pool business website to connect your customers and potential customers to your social profiles in order to be better able to engage with them. You should include social media buttons on your page, usually in the footer. Take this opportunity to build a direct connection with leads that visit your site so you can persuade them to convert.
4. Include Visual Elements
When designing your website, be sure to include visual elements, which keep your audience engaged with your site. These can range from photos to videos to infographics. No one wants to be met with solid blocks of text.
5. Include Email Signups
When obtaining leads on your site, you need to connect them with your business. Adding email sign-ups to your site is ideal, helping you earn more leads and helping you to provide them with important information about your swimming pool company. Add email sign up bars in the header or footer – places your leads are most likely to see them. Pop-up email sign up is another option. Your bar should be simply designed and easy to sign up.
6. Use CTA Buttons
CTA: Call to Action. These buttons tell your visitors how to proceed. They may like what they see but don’t know how to go about ordering your product or service. A CTA button will guide your leads to the next step, which also keeps them engaged with your swimming pool business. You don’t want to lose a lead because the next step was unclear or vague.
Contact Pool Store Marketing
Need more tips? Let us help! To learn more about how we can help market your pool store, contact us for a free consultation today.
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