Good News in a COVID-19 World

Staycation is a good thing!

Now, more than ever, there is a lot of hope for our industry to stay strong during this uncertain time. Many states are adopting pool-related businesses as “essential services.” No one wants funky pool water! The state regulations are changing daily however you can view a countrywide list on this link from PHTA.

There’s good news for our industry as homeowners plan to hunker down through the summer.

COVID-19 as a major set back to homeowners. In a self-quarantined/social distancing world, home confinement is a burden on everyone in the household. So, the backyard staycation is REAL – especially this season! Since our industry is considered an “Essential Service,” (throughout most of the country) this is a chance to grow your business.

Here are my recommendations:

1. Don’t stop advertising & promotion! Now is the time to reach out to your consumer base with individualized information and offers. We can help to get your message out and overlap into social media campaigns, retargeting, and paid ads. Homeowners will research on the internet and make plans to build a vacation in their backyard.

2. Offer curbside pick up. We can help to add online payment forms. Customer interaction will change due to COVID-19. They are going to expect options for distancing – This won’t change for the next year. As a small business, you need to continually adapt and change, If you remain a traditional retailer, be prepared to be left behind. It’s a promise.

3. Employees – This is a great opportunity to hire.  With high unemployment, this is a perfect opportunity to hire and train a new team. Outside pool work lends itself to social distancing best practices.

4. Staycation & Vacation Safely at Home – Now is the time to market “backyard staycation fun” and a theme of “vacation at home”. With the government stimulus, small businesses can keep employees working without killing their cash flow.

5. Service, Repair & Maintenance– With the increase in backyard staycations, there will be an increase in all service and renovation projects including opening, closings, liner replacement, and equipment. Consumers won’t want their pools to be out of commission this season.

How Can We Help

Complete Web Design & SEO (Search Engine Optimization) for Pool & Spa Retailers and Pool Service Professionals.

• Online forms – Customized for your store.
• Online Payment Forms to help curbside pickup
• Custom Web Design
• Pre-designed Website Options
• Email Marketing
• Facebook & Social Media Services
• Online Advertising

Call TODAY for a FREE consultation or complete our online form.